A Word About Branding And Naming

I’ve heard a lot of interesting commentary about the name of our new product line. For whatever reason, some people think that Pütz is not an appropriate name for our fully integrated line of media and entertainment products. Of course, it’s possible that these people are being paid by our competition to “make waves.”

A tremendous amount of time, effort, and money goes into naming a product. We don’t select a new product name lightly, especially when it deviates from our previous product naming strategy.

While it’s true that the Pütz media player will be the next in line after the Prism DuroSport 6000, it is also true that the player is such a revolutionary leap forward that it can hardly be compared to our previous model — which was, itself, a revolutionary leap forward!

Also, I would like to take this opportunity to point out that the name is Pütz, not Putz. See the difference? We don’t speak Yiddish in Moldova, and as far as I know, almost no one speaks Yiddish in the United States anymore. So we can hardly change our new brand name just because a few people think it sounds vaguely obscene in some dead language — even if portions of the US Constitution are written in that language.

Then there’s the human element. Our staff members collaborated on this name during an intensive brainstorming session. If you are so crass as to hurt our employee’s feelings, then go right ahead and make jokes about our product name. We’ll see who has the last laugh when Pütz is finally released!!!